design innovation management
Level
I Postgraduate Specialisation
Programme (in Italian
Master)
a.y. 2022-2023
head manager Davide
Crippa
venue Università Iuav di Venezia
course
length annual
starts/ends March 2023 –
March 2024
available
seats min.
15 | max. 25
registration
fee
€ 50,00
matriculation
fee €
6.000,00 + stamp duty (virtual)
admission
application deadline 16 January 2023 – h 12:00 AM
objectives
The scientific project of the postgraduate
specialisation course aims to build a profile of designer-manager able on the
one hand to read and interpret the changing overall conditions of the economy,
societies and culture, and on the other hand to determine and direct responses
to the renewed needs, explicit or not yet expressed, of users and market
positioning through a design approach aimed at innovation, activated within the
real conditions of business action. With the use of frameworks and tools of
design thinking, the designer-manager is able to exercise "empathy"
to investigate emerging behaviours and needs from people, combining the vision
and strategy skills of design with the interdisciplinary approach inherent in
entrepreneurial action, in order to generate new opportunities and design in a
logic of informed responsibility of the company, designers and management.
To this end, the postgraduate
specialisation course trains a figure who intellectually, operationally and
project-wise integrates the skills of design with those of business
organization and management. The goal is to develop in participants design
skills, the ability to problem framing and reframing, to prefigure and generate
ideas; resourcefulness as a way of identifying ways, resources and networks to
achieve a set goal; the aptitude to manage complexity by integrating resources
and actors in a design and innovation process; and vision as the ability to
select information and to identify trends.
Through a formula of frontal and
seminar teaching integrated with project workshop activities, the postgraduate
specialisation course aims at the acquisition of tools to understand and
recognize the "field of possibilities" within which to operate, the
ability to design and manage innovation in the different components of the
product-service system.
contacts
For didactic
and educational contents: Davide Crippa and master.dim@iuav.it
For
administrative information (admissions, fees, matriculation, etc.): contatti
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