The product design track focuses on the design of integrated systems of products, systems and services, with an eye to social content and economic change. It covers topics such as designing with new technologies and digital, sustainable design related to renewable energy and inclusion, with a focus on how to interact with and manage know-how.

On the one hand, the aim is to design with innovative technologies, considering, among other things, the ongoing change regarding 'manufacturing 4.0', IoT, and the use of Big Data and Artificial Intelligence; on the other hand, to build an operational and cultural awareness of the strategic role of systemic, responsible and ethical action, with the support of a wide offer of theoretical, historical and critical courses.

Special importance is given to the particular areas of intervention of SMEs in the region and related relationships and issues.

The study programme is also supported by specific labs where students learn how to make models and prototypes of their project (metal, ceramic, wood, audio, photo, video, physical computing), thus testing design, production, and research challenges in concrete terms.