Università Iuav di Venezia - Designing Heritage Tourism Landscape

Regeneración urbana

Regeneración urbana.

Corredor cultural y turismo en Guanabacoa

Universidad de La Habana, José Antonio Echevarría CUJAE

Guanabacoa, La Habana, Cuba

4^th international architecture workshop

22 September > 06 October 2017: International Workshop

Promoted by

Designing Heritage Tourism Landscapes

schools of architecture network

project coordinators

Enrique Fernández Figueroa, Universidad de La Habana, José Antonio Echevarría CUJAE

Mauro Marzo, Università Iuav di Venezia

Margherita Turvani, Università Iuav di Venezia

participating schools

Universidad de La Habana, José Antonio Echevarría CUJAE – Universidad Nacional de Rosario, Facultad de Arquitectura, Planeamiento y Diseño – College of architecture and urban planning, Tongji University, Shanghai – École Nationale Supérieure d’Architecture de Strasbourg - Università Iuav di Venezia (network leader)

scientific committee of the Designing Heritage Tourism Landscapes Network
Roberta Amirante, Università degli Studi di Napoli Federico II – Gustavo Carabajal, Universidad Nacional de Rosario, Facultad de Arquitectura, Planeamiento y Diseño – Luigi Coccia, Università di Camerino, Scuola di Ateneo di Architettura e Design “Edoardo Vittoria” Ascoli Piceno – Mauro Marzo, Università Iuav di Venezia – João Rocha, Universidade de Évora, Departamento de Arquitectura – Maria Salerno, École Nationale Supérieure d’Architecture Paris-Malaquais – Antonio Tejedor Cabrera, Universidad de Sevilla, Esquela Técnica Superior de Arquitectura – Marina Tornatora, Università degli Studi Mediterranea di Reggio Calabria, Dipartimento dArTe

scientific committee in Cuba for the 4th international workshop of the network

Matteo Dario Paolucci, Università Iuav di Venezia – Enrique Fernández Figueroa, Universidad de La Habana, José Antonio Echevarría CUJAE – Mauro Marzo, Università Iuav di Venezia – Margherita Turvani, Università Iuav di Venezia – Lourdes Ortega, Universidad de La Habana, José Antonio Echevarría CUJAE

professors

Enrique Fernández Figueroa, Universidad de La Habana, José Antonio Echevarría CUJAE – Andreea Grigorovschi, École Nationale Supérieure d’Architecture de Strasbourg – Mauro Marzo, Università Iuav di Venezia – Cristiana Mazzoni, École Nationale Supérieure d’Architecture de Strasbourg – Idamnis Monteagudo, Universidad de La Habana, José Antonio Echevarría CUJAE – Lourdes Ortega, Universidad de La Habana, José Antonio Echevarría CUJAE – Matteo Dario Paolucci, Università Iuav di Venezia – María Virginia Theilig, Universidad Nacional de Rosario – Margherita Turvani, Università Iuav di Venezia – Jianlong Zhang, College of architecture and urban planning, Tongji University, Shanghai

scientific secretariat

Octavio Montestruque Bisso, Università Iuav di Venezia

tutors

Ángel Fernando Badillo Almazo, École Nationale Supérieure d’Architecture de Strasbourg – Niurka Martínez, Universidad de La Habana, José Antonio Echevarría CUJAE – Octavio Montestruque Bisso, Università Iuav di Venezia – Jorge Padilla Berrueta, École Nationale Supérieure d’Architecture de Strasbourg – Ailec Sarduy Castellanos, Universidad de La Habana, José Antonio Echevarría CUJAE – Xinrui Wang, College of architecture and urban planning, Tongji University, Shanghai

jury

Alexis Acosta Silva, vicepresident Gobierno Municipal de Guanabacoa – María Eugenia Fornes, Oficina del Historiador, La Habana – Humberto Ramírez, architec, president of Sociedad de Arquitectura de La Habana – Ángela Rojas Dávalos, PhD, member of ICOMOS international – María Victoria Zardoya Loureda, PhD, vicedean for researches at the postgradueted school of architecture (president of the jury)

students

Sanmir Antigua Larramendis – Luis Enrique Aparicio Pérez-Delgado – Anna Armentani – Agnese Amico – Víctor Báez – Julio Balboa – Danay Bonamusa Neira – Perle Boudier – Leonardo Castillo – Thonas Causin – Mauricio Chávez Delgado – Rafael Delgado Pérez – Susanna De Vido – Laideen Díaz Díaz – Beatrice Corsini – Daniela Friedman – Carlos Javier Gamundi Muiño – Mickael Giraud – Gerardo Hernández – Julio Leonel Hernández Jorge – Miaomiao Hou – Marion Jeannerat – Sijie Jia – Gabriela Lage Montero – Quoc Le My –Naiwen Li – Xiang Li – Giacomo Lo Biundo – Haofei Lu – Julika Luce – Juan Pablo Mancini – Talía Martínez – Katiana Martínez Vega – Erick Membribes – José Angel Nazabal – Carlo Federico dall’Omo – Leonardo Peressa – Marian Morales Pérez – Martina Princivalle –Cindel Ordaz Coto – Annunziata Pascale – Tiziano Pochesci – Patricia Pulido Batista – Ralen Gustavo Darias Rodríguez – José Javier Rodríguez Xenes – Maydelis Anaya Romero – Luca Ruggiero d’Elia – Arianna Sánchez Viera – Meryam Sebbani – Pablo Enrique Segura Segura – Clara Valdés Suárez – Anaiki Torres – Javier Torres Farrada – Ilaria Visentin – Alkistis Volonasi – Yujian Xu – Ting Yang – Mingyu Zhuang

workshop introduction

The Guanabacoa historical center has many years ago constituted a case study for few design studios (Master level) that took place at the Universidad Tecnológica de La Habana CUJAE. The event that is now proposed in a form of an International Workshop with conferences and asite study in Cuba enhances preceding collaboration with the IUAV and the partner Institutions of the network. The success of the VENEZIA Workshop realized in September 2015 at the IUAV and the Alqueva workshop realized in September 2016 at the Universidade de Èvora created the seeds for further researches in the theme of tourism, landscape, and marginal city regions.

workshop program

The exercises in the workshop will be about urban regeneration, urban-architectonic, and architectural proposals, focusing the preservation-transformation and sustainability, for the organization of social space of participation, public and semipublic; building restoration and rehabilitation, and insertion of new buildings, dedicated to the housing, the tourism, urban functions of diverse type, and services.

The workshop will be held from Septermber 22 until October 6, 2017. The participation of 30 foreign students, 30 Cuban students and 10 teachers and 11 tutors from UniversitàIuav di Venezia, Universidade de Èvora, Universidad Nacional de Rosario, Écoled’Architecture Strasbourg Tongji University and Universidad Tecnológica de La Habana, José Antonio Echeverría CUJAE, Facultad de Arquitectura, Grupo de Investigación “Rehabilitación Urbana y sus Arquitecturas” (RUA)

Teachers from Universidad Tecnológica de La Habana CUJAE, as well as experts from the country will join this group. The activities are developed in collaboration with the Municipality of Guanabacoa thanks to the agreements between this and CUJAE.

The activities are organized with field trips to Havana, Varadero, Viñales, Matanzas and the historic center of Guanabacoa, followed by the study work, classes and reviews.

The workshop enhances the discussion in how the notion of territoriality can be embodied with new tourism praxis in a territory of fragile structures and mass tourism.

The Architectural program proposes the development of an architectural concept and project for the design and realization of an observation, control and interpretation center of Guanabacoa. The client is the Municipality of Guanabacoa. Associated to this study, there is the need to design housing infrastructure for tourists and residents, as well as the implementation of public spaces and new cultural centers.Guanabacoa and the mass tourism in Cuba is today seen as anargument that needs to be broadly studied, not only as a cultural phenomenon, a product of history and heritage, but as well as a territory that may suggests new forms of habitation and of permanence within its boundaries, and in relationship with a larger network of territories that may share similar values. All this should be thought in the dynamics of “tourism” in order that the concept of “tourism” itself could be reinvented and enhanced by the poetics of architecture.

Despite this program, the goal of the Workshop, along with the conferences from invited speakers is to reflect upon the challenges that this landscape poses, and if possible to articulate it with other similar regions. Architecture and architectural strategies are the intellectual methodologies to achieve that.

the goal

The workshop addresses the study that relates heritage, tourism and architectural design in the various scales of the city. Heritage/tourism, conservation/accessibility, conservation/use, and residents/tourists are the heart of the workshop’s concerns. It will address the study of possible models of intervention in the fabric of Guanabacoa, responding to the various situations present in the area: land already built, improvement of contact with the street –often in poor conditions- to focus on commercial functions, extension of the areas of habilitation, redefinition of irregular lots not built yet, proposal of new projects on collapsed buildings. The creation of new volumes and the requalification of the existing ones are inserted in a general plan of intervention where the functions of tourist meeting do not exclude but coexist with those traditional functions related to the social construction, the commerce and the spaces of collective use. All this in order to provide practical and immediately applicable solutions based on the scarcity of local resources, aiming at the environmental and economic sustainability of buildings, promoting housing improvement and forms of productive settlement, including co-working, giving space to small business tourism and related sectors. The functional mix is then put, as a primary condition to pursue through the architectural project.

the workshop themes

The following issues can be understood in the urban plan supported by the Government of the Municipality of Guanabacoa:

- Re use of the urban voids: a network of buildings and voids in the Guanabacoa’s Historic Center and the buffer area to be recovered and recycled as buildings related with tourism and other activities that can improved the local economy.

- Re qualification of public spaces: a network of public spaces to develop the needs f the local population and outdoors tourism related activities.

- Specific program buildings: related with the needs of the local population that incentive the cultural tourism such as a Music Hall, Museums restorations, Cultural Centers, etc.

- Housing and mix use buildings: restoration and recovery of existing houses and buildings, adapting them as touristic accommodation with the input of cultural and commercial programs.

the region

Guanabacoa is one of the 15 municipalities of Havana Province, and part of its periphery. It was founded in century XVI century, and the main part of its territory is not urbanized, , it was an independent municipality until 1950th decade, when became part of Metropolitan Havana, now it is like small city inside the city of Havana. Guanabacoa, with cultural and natural values, has the most important historical center of Havana after Old Havana, and its afrocuban heritage is the most important in whole Havana.

the location for the workshop project

The Historical Center and its protection area will be the space for the workshop project. The area is degraded and deteriorated, and there are many ruins of buildings, more of them constructed during the nineteenth century. With the increase of the motorized transport, it lost their ancient squares, for the circulation of the transport. The challenge is to recovery that old squares and converts the spaces around it, make it quiet and without atmosphere contamination, make the urban regeneration, of the public space, rescue the old buildings and construct new buildings, for a living urban center for the resident people, tourist lodging and of passing, having as the conceptual basis, the culture and identity of the site.

workshop projects

(click the images to enlarge)

Soundwaves. A musical urban lab project

students Agnese Amico, Gerardo Hernández, Maydelis Anaya Romero,

Haofei Lu, Anaiki Torres, Alkistis Volonasi