(please note that this master programme is taught in Italian)
Course Leader
Barbara Pasa
Class Degree
LM-12 Design
Department
Department of
Architecture and Arts
Student
office
Santa Croce 601, Campo della Lana
contacts
tel +39 041 257 1858
– 1422 – 1788
Communication
Design track >>
Product
Design track >>
The
Graduate Degree programme in Product and
Visual Communication Design offers two distinct tracks: one in Product
Design, and one in Communication Design. Both tracks have shared educational
objectives, such as improving the “professionalising” knowledge of
students — providing them with the necessary tools to follow a
product/communication design project in all its phases —, and providing
students with the necessary theoretical, critical, and historical tools to
develop the idea of designer as “intellectual technician” that so
positively defines Italian design. The programme aims at defining a designer
that is ready to experiment in the emerging contemporary fields that define
today’s international research, such as Energy, Environment, and Individual
and Social Health. The formed designer will also be an innovative asset to
companies, well aware of today’s social issues and able to speak to the
heart and minds of people — with the help of the most advanced technical
resources. The designer is responsible for the “formation” and
“information” of the public in order to find opportunities to
become a visual and multimedia communication designer, but also manager in
communication, art direction or director of user experience.
Professional profile
Graduates
may choose to work as freelancers, independently, or as an employee within
complex organisations and design studios. They may also find a job within
highly innovative manufacturing and service companies, study and research
centres; in local or central government offices; in specialised publishing
houses, documentation and archive centres; and in institutions dedicated to the
production of cultural events. There are various career profiles that the
graduate programme comes to form:
–
designer of complex and innovative products, as well as designer of services
and relative communication products and artefacts;
–
consultant and product manager operating in product planning and design for
companies and institutions (hospitals, health units, museums etc.);
–
communication designer with various qualifications, such as information
designer, graphic editor, and interaction designer;
– “design director” able to solve complex problems, plan communication campaigns, develop and coordinate broad projects, and conceive a sequence of communication