Undergraduate and graduate programmes offered by the University iuav of Venice:

Design thinking

 

 

Building innovation capability in a large organization like Ericsson

 

seminario a cura di

Emanuela Bonini Lessing

 

7 maggio 2014

Badoer, aula Consiglio

ore 14.30

 

nell'ambito delle attività del dottorato in Scienze del design

 

 

 

 

con

Hans-Christoph Haenlein

Director of Innovation Ericsson Silicon Valley

Deepa Sethi

Innova manager Ericsson Gothenburg

Nunzia Coco

docente Iuav e Innovation specialist, Ericsson Genova

 

 

Come possiamo incoraggiare il processo di innovazione all’interno delle grandi aziende? Come possiamo creare le condizioni affinché il design sia promotore di un processo di innovazione che permetta anche l’individuazione di nuove concrete possibilità di mercato? Innova, un gruppo di designer all’interno di Ericsson, consente a designer e non designer -tipicamente ingegneri e sviluppatori software- di ripensare l’intero processo di ideazione e produzione per innovare sistemi e servizi nelle telecomunicazioni.

 

Note bibliografiche

 

Hans Haenlein

Works in the Internet and Broadband division of Ericsson since 2011, where he helps build customer-centered innovation competencies in this high-tech organization by applying Design Thinking methods to innovation projects and programs there. He leads the Innova Squad, an internal innovation consultancy team based in San Jose, in Genoa and in Gothenburg. The Innova Squad facilitates directed projects and workshops, supports the Innova VC Funding program (an internal idea-box for engineers) and supports the Innova Incubation program (an incubation program for more disruptive innovation). Prior to joining Ericsson Hans worked at IDEO in Palo Alto, California for 13 years, leading major product and service innovation projects for numerous companies in a wide variety of industries.

 

Deepa Sethi

Manages Innova, the Global Technology Innovation program at Ericsson, encouraging employees to bring forth new ideas, and providing them with development time and light funding.

 

Nunzia Coco

Innovation Specialist at Ericsson Innova Squad, Genoa. The Innova Squad is a cross-functional and multi-disciplinary team that tackles directed innovation opportunities using design thinking methods, and spreads these methods across the organization.

She is also Adjunct Professor at the Basic Design course, undergraduate programme in industrial design at IUAV, University of Venice. The course focus on “project-based” learning that integrates formation and refinement of intuitive thoughts with the development of compositional skills and design awareness.

 

Ericsson

Is a Swedish multinational provider of communications technology and services, and is the world leader in the mobile network infrastructure market.

 

 

 

vedi anche
materiali