Undergraduate and graduate programmes offered by the University iuav of Venice:

Venice Start (U/App) – International Venice workshop 2014



3-7 February 2014

magazzino 6

aule 1.1 – 1.3


curator of the

International Workshop

Maria Alessandra Segantini


responsible workshop Iuav

Armando Dal Fabbro




credits: 4



corso di Laurea magistrale in Architettura per il nuovo e l’antico


dipartimento di

Architettura Costruzione Conservazione




University of Hasselt: Carlo Cappai, Jo Berben, Maria Alessandra Segantini

University of East London: Michela Pace, Alex Scott-Whitby

Universitā Iuav di Venezia: Armando Dal Fabbro, Patrizio M. Martinelli






The Start ups industry being a strong economic potential growing in proximity of the University and Research Campuses, at such a point that some universities are starting investing money directly in companies founded by the students, the workshop investigates the Venetian site of the Area Ex-Gasometri in Santa Marta, as a potential one for the settlement of start ups, because of its proximity to both Iuav and Santa Marta.


The students will be asked to investigate the notion of potentiality, designing a ‘map of potentials’ of the site, a tool which reveals intersections and interferences between the different layers: history –which is that of the stratification of human actions into the materiality of the place, but also that of the techniques of construction-, physical features –materiality, topography, strata, climate, socio-political expectations, economic features, among others.


The map of potential is understood as the essential tool to guide design. As a final output, students will be required to elaborate a strategy of intervention, a process, more than a project for the site.



The students will be divided in small groups, followed by a tutor.



A double series of lectures will be offered at Cotonificio, Santa Marta, aula gradoni, investigating the concept of context.

Invited guest speakers are:


Monday 3rd  february

Tony Fretton, Tony Fretton Architects, London

Buildings and their Territories


Tuesday 4th february
Jo Berben, a20 architecten, Hasselt

Context and Connections


Wednesday 5th february
Patricia Viel, ACPV & Partners, Milan

Building Context


Thursday 6th february
Camillo Botticini, ABDA, Brescia

Architecture, Context, Relations